Pure Madi Exhibit, January-February 2012 January 12, 2012 00:00

PureMadi seeks to establish sustainable business enterprises in South Africa.

PureMadi, a nonprofit foundation, is a collaboration of faculty and students at the University of Virginia.  The company manufactures ceramic water filters using local materials and labor in communities with unsafe water reserves. PureMadi hopes an initial factory in the Limpopo Province of South Africa will serve as a model for factories throughout the region and the developing world. Their goal is to produce 100,000 filters per year and thus improve the water quality for half a million people. PureMadi is the brainchild of Rebecca Dillingham, Professor of Medicine, and James Smith, Professor of Civil and Environmental Engineering at UVa, and has earned the financial support of such public health luminaries as the National Science Foundation and the National Institutes of Health. In addition, PureMadi, (madi-the African word for water) has gained the backing of UVa’s Third-Year Student Council and the Engineering and Applied Science Student Council. The primary focus of PureMadi is the development and distribution of ceramic water filters for household use to help combat the high rates of gastrointestinal infections and develop solutions to global water quality problems. Since filters can be manufactured with local materials and labor, funds are returned to local communities thus promoting a sustainable business enterprise. The inaugural celebration for PureMadi is planned for Friday, February 10, 2012, in the Jefferson Ballroom of Alumni Hall at the University of Virginia from 7-11 p.m. A ticket price of $40.00 includes dinner and dancing to 180 and Beliza Brasil; a silent auction augments the company’s mission. www.PureMadi.org. Contact:
Randy Bill, City Clay, 434.293.0808, randy@cityclaycville.com www.cityclaycville.com For additional information, Contact: Jim Smith, PureMadi, 434.996.3615, info@PureMadi.org, www.PureMadi.org